Richard L. Marsh – President and Treasurer

Rick Marsh, a Certified Public Accountant, handles the balance sheets and income statements for AAFP Insurance Services. A graduate of Northwest Missouri State University, with a degree in accounting, Rick’s primary responsibility since joining Insurance Services in 1989 is to make sure the numbers come out right.
rich marsh
He is the first to admit, however, that his job is about much more than numbers. “What I do directly impacts members,” he says, referring to his role in helping to make sure that new insurance policies provide rates and terms that are attractive for members, while also being financially sustainable for the organization.
“Because of the design of our products, we can offer coverage at rates that are competitive,” he explains. “At the same time, we generate a significant amount of dividends for the Foundation each year.” [AAFP Insurance Services is a wholly owned subsidiary of the AAFP Foundation.]
Rick is a member of the American Institute of Certified Public Accountants. He is also licensed in life, health and property/casualty insurance, which gives him a unique perspective in his work.
As part of that, Rick measures his success in terms of the doctors who turn to AAFP Insurance Services for their insurance needs. “Family physicians are busy,” he says. “They don’t have the luxury of a lot of time to research their needs. That’s our job, to do that on their behalf. For me that’s what makes working with AAFP special.
“Looking at the policies we have designed, I enjoy knowing that we are a credible, reliable resource for coverage and for information for members.”
Rick enjoys the idea of everyone doing what he or she does best. “I go to my Family Physician when I have a health care need. Our members come to us to help with their insurance needs. For me, it’s nice to be able to pay it back in a small way.
“Our members can trust that if I give them information, it is factually based, not sales hype. My job here is not to sell, but to inform and help our doctors arrive at their own decisions.
When not crunching numbers and working with doctors, Rick, along with his wife, enjoys raising their five children. For relaxation, he fishes and works in his yard.

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